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Home » Release of the Pokémon TCG Pocket Expansion Pack
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Release of the Pokémon TCG Pocket Expansion Pack

By adminMar. 24, 2025No Comments3 Mins Read
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Release of the Pokémon TCG Pocket Expansion Pack
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Pokémon-related social gaming company DeNA’s stock has shot up over 6% in the past week, ahead of an expansion pack release for the Pokémon TCG Pocket game. The buzz contrasts ongoing disapproval of The Pokémon Company’s lawsuit against Palworld.

Tokyo-based e-commerce and mobile gaming company DeNA (pronounced “DNA”) saw its shares headed skyward after a March 21 (PDT) announcement about the upcoming “Shining Revelry” expansion pack for the Pokémon TCG Pocket mobile game (known as “PokéPoké” in Japan).

According to an official trailer for the March 27 release, new, shiny versions of Pokémon favorites like Charizard Ex will be part of the expansion for the popular mobile title. The Pokémon Company International details: “The new Shining Revelry themed booster pack allows players to discover a variety of Shiny Pokémon cards—featuring fan-favorites such as Charizard ex, Lucario ex, and Pachirisu—by opening digital booster packs and using the wonder pick feature.”

DeNA’s stock price was on the uptick after an announcement about the upcoming “Shining Revelry” expansion pack for the popular Pokémon mobile game. Source: Yahoo Finance.

DeNA stock spikes, enthusiasm tempered by Palworld lawsuit Over the past five days, Tokyo-based DeNA has seen its shares rise about 6.4% in anticipation of the March 27 addition to the popular mobile game. Excitement is palpable in both Japan and overseas, regardless of localization differences (such as Charizard being known as “Rizādon” in the land of the rising sun) complete with speculation about new rarity categorizations.

See also MrSavage marks the longest Fortnite kill, sets a new Guinness World Record. Japanese social media users are voicing excitement and concerns about the upcoming expansion pack. Shares in DeNA are actually down 10.96% over the last month on the Tokyo Stock Exchange, but up over 14% year-to-date.

Still, not all is well with The Pokémon Company in spite of DeNA’s recent success. Some gaming fans are still sore about the ongoing legal battle against the creator of the runaway indie game Palworld for alleged intellectual property (IP) infringement.

The satirical game’s creator, Pocketpair, says it took all the necessary steps to avoid copyright infringement, and many Palworld fans think the Nintendo-backed lawsuit is misguided and shows a lack of humor. In February, Nintendo saw a U.S. patent approved, which could be leveraged to take the game creator showdown global, as it is currently confined to Japan’s legal system.

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