Coin World News Report:
The blockchain industry has long faced a core challenge: despite the continuous advancement of blockchain technology, the adoption rate by users remains limited. Compared to traditional social platforms with billions of users, Web3 has only about 5 million active users. How to effectively reach and attract mainstream users has become an urgent issue for Web3 projects to consider and practice.
By 2024, Telegram has gradually become an accelerator for driving the mass adoption of Web3. With a user base of 950 million and a crypto-friendly ecosystem, Telegram stands out in the process of transitioning users from Web2 to Web3. Several key points of the current Telegram ecosystem are worth noting:
Validated growth patterns: The TON ecosystem has proven that the combination of viral dissemination mechanisms and social distribution can effectively drive mass adoption. In addition to TON, multiple public chains such as BNB Chain, Aptos, Sui, and Core are also competing for users in the Telegram ecosystem. Furthermore, multiple centralized exchanges (CEX) have listed tokens of Telegram ecosystem projects to compete for traffic.
Market timing: Although there is still ample space in the Telegram ecosystem, the effectiveness of customer acquisition may be weakened due to competition among projects for the same group of users. Project parties need to gradually improve their user acquisition and retention strategies.
Customer acquisition cost: With more projects joining the ecosystem, the cost of user acquisition is expected to rise, making early action crucial.
Four stages of the product lifecycle and essential growth tools
When Web3 projects start creating Telegram Mini App products, the issue of growth throughout the product lifecycle cannot be avoided. The following are the essential tools we have summarized, which can help project parties improve efficiency and effectiveness in the rapidly changing stages of Telegram traffic.
Launch phase
The initial phase of any Web3 project faces the challenge of gaining attention and establishing an initial user group, known as “cold start.” Solutions specifically designed to address growth issues in this phase can provide ways for project parties to accumulate initial traffic. The following tools are designed to solve growth issues in this phase:
Galxe: A comprehensive Web3 community growth and engagement platform that focuses on user acquisition through Web3 tasks.
Ton.AI: Provides precise user acquisition services based on fine user tags and profiles, helping projects reach target audiences from day one.
Growth phase
When a project starts gaining attention, it needs to enhance community engagement and continue expanding its user base. This phase emphasizes scalable automation solutions that can handle the increasing number of users while maintaining the quality of user engagement. Several notable platforms serve this critical stage:
TaskOn: A Web3 task collaboration platform with an integrated loyalty system that improves marketing and operational efficiency.
Footprint Growthly: A no-code Telegram Mini App solution that helps projects establish a self-growing engine.
Zealy: Provides gamified experiences through a task platform, combined with a loyalty system to achieve sustained user engagement.
Mature phase
Mature projects need to optimize their existing user base while attracting new users. This phase requires sophisticated user segmentation and targeted engagement strategies. Advanced analytics and user behavior tracking are crucial to maintaining growth momentum. Mature solutions are available on the market:
TaskOn and Zealy: Provide advanced loyalty systems with features like leaderboards, enabling complex user segmentation.
Footprint Growthly: Combining on-chain and off-chain data analysis, it provides comprehensive user profiles and segmentation capabilities, offering deeper user insights.
Monetization phase
The final phase focuses on converting the existing user base into sustainable revenue streams. This phase requires sophisticated advertising systems and traffic monetization tools. Projects implement advanced revenue optimization strategies while maintaining user engagement and satisfaction. The focus shifts from pure growth to balancing user acquisition and revenue generation, requiring tools that can effectively monetize user activities without compromising the user experience. Solutions in this phase include:
Ton.AI: Focuses on Telegram’s intelligent advertising platform, maximizing sustainable revenue through rich user profiles.
Adsgram: An advertising platform specifically for Telegram Mini App services.
Telega: Provides specialized commercial advertising services within Telegram channels.
Conclusion
As the Web3 industry continues to develop, the role of growth tools in narrowing the adoption gap becomes increasingly critical. Combining data analysis with targeted growth mechanisms has become the emerging standard for successful Web3 projects. The development of Web3 growth tools marks an important step towards mainstream adoption. The ability to understand and influence user behavior will determine whether a project can achieve sustainable growth.
___________________
This content is for industry research and communication purposes only and does not constitute any investment advice. The market carries risks, and investments should be made with caution.
About Footprint Analytics
Footprint Analytics is a comprehensive blockchain data analytics platform that simplifies complex analysis for enterprises and projects in the Web3 ecosystem. It provides customized solutions, eliminating the need for extensive professional knowledge and infrastructure maintenance. The platform offers long-term growth tools aimed at helping projects gradually build and manage communities, emphasizing sustainable growth and user loyalty. By combining powerful analytics and community management tools, Footprint Analytics enables projects to make informed decisions and growth strategies using blockchain data, covering various fields such as GameFi, NFT, and DeFi.
